MLM MARKETING

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The church today is under attack. Wrong teaching and false gospels have made their way into the congregation. Humanism, evolutionary concepts and liberalism are but a few. When something subtle creeps in, it gets past the door, not recognised and can be left to prosper unchecked. It looks right, sounds great and appears to be non-threatening on the surface.

But the damage it can create is cause for concern for all Christians. It takes a leader with keen spiritual insight to recognise the truth behind it and discernment to know how to properly counteract it. Sometimes the right information is not available. This is the purpose of this booklet.

This booklet is not written to criticise the products that are distributed by the companies involved in ‘Multi-Level Marketing’ (MLM) or ‘Network Marketing’ as it is less commonly known.

A product is ‘a thing’ and ‘a material’. This means that in and of itself it has no power. It is made of non-living material and has no ability to conduct any action or persuasion of its own accord. In fact, most of the MLM companies are based on products that generally are of value and quality.
Therefore this booklet is not about criticising ‘the product’. The product is simply the wheels to transport the engine of a MLM business.

Nor is it my intention to be critical of the people who may be involved in MLM themselves. As individuals they are, for all intents and purposes, well meaning people. It is the purpose and structure of MLM that will be addressed.

Further, the message of this booklet is not directed at the non-Christian. This booklet speaks about how MLM affects the Christian spiritually. Because a non-Christian does not understand and has not experienced Christ, the issues presented in this booklet may come across as irrelevant.

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