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Today we stand witness to a new coffee era, one made up of Caffé Lattes, Espresso Macchiatos, Cappuccinos and Frappuccinos. Specialty Coffee is here to stay and no one will be more eager to tell you that than Howard Schultz, CEO of Starbucks, the world’s largest specialty coffee bar. The study of Starbucks Corporation leads one on a multifaceted journey through an organization’s insinuation into a culture, its dominance of a market and its creation of a brand synonymous with loyalty, integrity and longevity. Understanding Starbucks’ development into an international giant and the strategic approach they took to get there begins with the origins of coffee itself.

Ever since it first spread through the Moslem world in the sixteenth century, coffee has played a pivotal role in society by providing meeting places for intellectuals from all sides of life to converge. As coffee was slowly introduced to the European world it was recognized for both its sociability and its taste. Soon Coffee houses were prevalent throughout Europe and were the natural locations for political, literary and societal debate. It crossed the Atlantic Ocean in the mid-seventeenth century and replaced beer as New York City’s favorite morning drink. It can be said that the Boston Tea Party was the beginning of not one but two major revolutions in America. The first was the revolt of the colonists against England, and the second was coffee’s dominance as the beverage of choice for patriotic colonists. Download free Starbucks a Strategic Analysis.pdf here

Filing your doctoral dissertation at the Graduate Division is one of the final steps leading to the award of your graduate degree. Your manuscript is a scholarly presentation of the results of the research you conducted. UC Berkeley upholds the tradition that you have an obligation to make your research available to other scholars. This is done when the Graduate Division submits your manuscript to the University Library and ProQuest’s UMI Dissertation Publishing Service. Dissertations are withheld from the UC Berkeley Library and ProQuest/UMI by default for 2 years. However, you may request that your dissertation be forwarded as soon as the degrees have been awarded.

Your faculty committee supervises the intellectual content of your manuscript and your committee chair will guide you on the arrangement within the text and reference sections of your manuscript. Consult with your committee chair early in the preparation of your manuscript. The specifications in the following pages were developed in consultation with University Library and based on the publication standards of ProQuest. These standards assure uniformity in the degree candidates' manuscripts to be archived in the University Library, and ensure as well the widest possible dissemination of student-authored knowledge. Download free Instructions for Formatting and Filing Your Dissertation.pdf here

Filing your master’s thesis or doctoral dissertation at the Graduate Division is one of the final steps leading to the award of your graduate degree. Your manuscript is a scholarly presentation of the results of the research you conducted. UC Berkeley upholds the tradition that you have an obligation to make your research available to other scholars. This is done when the Graduate Division submits your manuscript to the University Library to be bound and shelved for public use and, if a dissertation, published by ProQuest’s UMI Dissertation Publishing Service.

To be eligible to file for your degree, you must be registered or on approved Filing Fee status for the semester in which you file and have paid the appropriate fees through the Campus Accounts Receivable System (CARS). We encourage you to file in person and to file as early in the semester as you can. If you can’t be here to file, it is helpful if you have a friend bring in the manuscript and required forms. If we identify some problem that prevents us from being able to accept your manuscript, your friend can contact you to determine how you want to proceed, or may be able to address the problem. The deadline to file your thesis or dissertation in its final form is the last day of the semester for your degree to be awarded as of that semester. If you file in the summer, you will have a December degree date. Download free Instructions for Preparing and Filing Your Thesis or Dissertation.pdf here